Onsite search. Navigation. Findability.

Your customers
can't find what
they're looking for.
That's expensive.

Murmuration fixes the structural problems that make digital spaces frustrating, the issues that quietly cost you customers and revenue.

Let's talk about the problem
28
Years making complex digital systems work for real people
NHS
Improved search and findability for one of the world's largest health information sites
£1m
Added to London Eye revenue in month one, from a £5k budget
The problem

Most digital spaces are broken in ways nobody's noticed yet.

A customer finds you through a search engine, lands on your site, finds what they came for. So far, so good. Then they search for something else. Results are irrelevant, confusing, or missing entirely. Trust evaporates. They go back to Google, repeat the whole journey, and end up buying from someone who kept them on site. You never know it happened.

A product sits in the wrong category. Filters make a simple decision feel impossible. Information that should be easy to find is buried three clicks deep. None of it shows up in a dashboard. It just quietly costs you.

At Murmuration, we find the structural problems in how your digital space is organised, searched, and navigated, and fix them. Not with a rebrand. Not with more content. With the right architecture underneath.

Stop me if this sounds familiar.

Read the four failure modes →
01

They found you. Then they lost you.They searched. Got nothing. Went back to Google. Bought from Amazon.

02

847 results. They left anyway.Too many results, poorly ranked, poorly filtered. Even the right answer gets ignored in a wall of noise.

03

They knew what they wanted. They just couldn't spell it.Your search returned nothing. So, as far as they're concerned, did you.

04

They forgot the word. Your navigation didn't help.They gave up. This isn't just a usability issue. It's an accessibility issue.

What we do

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Commerce

Your customers can't find what they came for. And they're not telling you.

The catalogue grew. The structure didn't keep up.

Nobody owns the gap between what your customers type and what your platform returns. That gap is costing you quietly, consistently. It's what we fix.

Find out more

Public Sector

The service exists. People just can't reach it.

The information is there. The structure around it isn't.

Every failure to find costs time, trust, or both. We build the structure that makes public services navigable, searchable, and genuinely useful to the people who need them.

Find out more

About

Founded by someone who's been fixing this for three decades.

Emma Chittenden founded Murmuration after nearly three decades in tech, developing a rare combination: deep technical understanding, and an equally deep understanding of how people actually think and behave.

Not wedded to any one platform or tool. Systems come and go. The principles don't.

More about Emma →
RNIB
Three engagements spanning system mapping, taxonomy, and metadata design for both B2C and B2B Shopify builds. The consumer site, designed specifically for blind and visually impaired customers, reduced call centre volume without impacting sales. Proof that good information architecture is the most universally effective accessibility investment you can make.
NHS
Two engagements. During the pandemic, led the replatforming and operationalisation of the search engine on NHS Digital (now NHS England), keeping users on site for trustworthy health information rather than bouncing back to Google. More recently, digital transformation of paper clerking forms for an NHS trust, bridging the human and technical side of moving clinical processes into the digital world.
Global Energy Company
Designed the commoditisation of data to produce a sellable XML schema across all customer segments, enabling B2B clients to make informed decisions about fuel efficiency and fleet electrification. Turning an untapped data asset into a revenue stream.

Think your site
has a problem
worth fixing?

We're not going to suggest a discovery call for the sake of it. If you've got a specific problem, tell us what it is. If you're not sure, tell us what's frustrating you. Either way, you'll get a straight answer.

Get in touch