Shopify findability diagnostic
Your Shopify store is losing sales every day.
You just can't see where.
Not because your products are wrong. Not because your prices are off. Because your customers can't find what they came for, and they're not telling you on their way out.
Fixed price. Fixed output. No retainer required.
Stop me if this sounds familiar
Signs nobody with the right skills
has been near your store.
These aren't edge cases. They're what happens when a Shopify store gets built, launched, and left alone. Every single one is costing you.
01
The orphaned grid row
21 products. Three per row. Last row has two. It looks unfinished because it is. It's a 30-second fix in the theme editor that nobody's made.
02
Filters that filter nothing
The Search and Discovery app is installed. Filters are showing. But the products were never tagged consistently, so every filter returns either everything or nothing. The appearance of control, with none of the function.
03
Search configured once, at launch
Default settings, applied to a catalogue that's doubled since. No synonyms. No spelling tolerance. A customer types "jumper" and gets nothing, because someone once listed them as "sweaters." Your customers aren't wrong. Your search just never learned.
04
Navigation built for the warehouse
Collections structured around how the business organises stock, not how customers think about products. Your team knows where everything lives. Your customers don't work there.
05
Metafields installed, never populated
The theme supports metafields. Search and Discovery is ready to use them. But none of the products have the data, so the whole system is running on fumes. The infrastructure exists. The information doesn't.
06
Zero results for things you sell
A customer searches for something you definitely stock. They get nothing. They leave. You never find out it happened. No alert. No error message. Just a quietly lower conversion rate.
None of this is catastrophic in isolation. Together, it's a store that's working against itself every single day.
Not a Shopify problem. A skills gap problem.
Shopify does what it's told.
Nobody told it anything useful.
Shopify is a capable platform. The Search and Discovery app gives you real tools: filter configuration, synonym management, product boosts, search analytics. The theme editor lets you control how collections display. The metafield system is powerful if you use it.
But none of it comes configured for your catalogue. Out of the box, Shopify's search is a black box you can influence but not control. Most stores never move past the default settings, because the agency that built the site moved on, the in-house team has other priorities, and nobody has the specific combination of skills to know what to look at or what needs changing.
This isn't a technology problem. It's a skills gap problem. The tools are there. They've just never been properly used.
The Findability Diagnostic.
Evidence-based. Prioritised. No waffle.
A short scoping brief, then a fixed-price diagnostic that tells you exactly what's broken, what it's costing you, and what to fix first. Not a vague report. A prioritised action list written for someone who needs to act on it.
The Diagnostic
Fixed price, scoped from a short brief. We look at your search configuration, your metadata, your navigation, your filters. We find what's broken and rank it by commercial impact.
No diagnostic, no project.
The Fix
Scoped directly from what the diagnostic found. Could be search configuration, metadata, taxonomy, synonyms, or a combination. Fixed price, paid in stages.
Keeping it working
Catalogues grow. Seasons change. Search needs to keep up. Ongoing support via retainer or credits. No standing commitment required.
RNIB. Three Shopify engagements, D2C and B2B.
Call centre volume down.
Sales volume held.
RNIB's consumer Shopify store serves blind and visually impaired customers. Findability isn't a nice-to-have for them, it's the difference between independence and a phone call asking for help finding something.
Three engagements: taxonomy rebuilt from scratch (the existing platform couldn't export it, so we started from what the catalogue actually was), bespoke metadata schema designed around how customers search, Search and Discovery configured properly for the first time.
Six months after launch: call centre volume down significantly. Sales held. No drop in revenue. Fewer people needing assistance to find what they came for.
Good findability is the most universally effective accessibility investment a store can make.
No surprises
You know exactly what
you're buying before you commit.
No day rate guesswork. No open-ended retainer before you've seen any work. No scope that expands quietly in the background.
Fixed price
The diagnostic has a fixed price, scoped from a short brief. Complexity matters more than catalogue size. You'll know the cost before we start.
Fixed output
You get a prioritised action list, not a PDF that sits in a folder. Every finding is ranked by commercial impact. You know what to fix first and why.
No retainer required
The diagnostic stands alone. If you want to fix things after, we scope the work from what we found. If you take it in-house, the output is still yours.
Find out what's broken.
Then decide what to do about it.
The Findability Diagnostic starts from £1,500. A limited number of introductory diagnostics are available for straightforward Shopify stores — fill in the scoping brief and we'll let you know within two working days whether you qualify.
Book the diagnosticFixed price. Fixed output. The knowledge stays with you.