Cake, and the art of poor choices
I know, I got your attention with the mention of cake, but it serves a good slice of learning about the difference between two choices.
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Evolution
The Wotcher has evolved into Unperfect Choices, find out more about why.
Anatomy of a search engine
Learn the language of a search engine so you can tell algorithm from index, and metadata from synonyms.
Information architecture x service design
The match made in heaven for understanding product complexity
The cost of site search
Are you leaving money on the table by neglecting your site or product search?
What does an information architect do?
If IA is a dying art, what is it that an information architect does that makes it a valuable skill to still have.
Navigation design testing
The key to nailing your navigation testing is consistency, find out how.
Understanding the problem
Learn how to identify and understand the problem you need to solve when it comes to navigation.
Benchmarking
Learn how to benchmark your navigation before fixing or redesigning a new one.
The four phases of navigation design testing
If you're designing navigation, these are the four steps (in the right order) you should be taking to test it.